Nordweg is the Brazilian brand that produces the most amazing leather rucksacks on Earth. It was born in 2007, and it is placed in Picada Café, a small town in Sierra Gaucha in southern Brazil, a place colonised mainly by Germans. It is a small, charming Brazilian region where people take care of their perfect gardens, know each other by their German surnames and green colour is everywhere through the impressive landscapes.
Since Brazil is a very large country, each state resembles a different country. South was colonised mainly by Italian and German people, and there are many towns and villages where their cultures are still very strong. Old traditions are kept and their native languages are still learnt and spoken from generation to generation. This is why Nordweg has such a strong connection with Germany. Picada Café, also known as Kaffeeschneiss in the region’s German dialect, is a Brazilian town of about 7,000 inhabitants in the state of Rio Grande do Sul. This region began to be colonised by families of German immigrants about 1830.
What’s the meaning of Nordweg?
Many people is curious about the meaning of this great brand’s name. Nordweg stands for Nord Weg, that means northern route in German. This name is inspired by the objectives we must look for during our lives, the way we have to define in order to guide ourselves firmly, reach all our goals and achieve a good life.
Its logo has also a very interesting meaning. The bear, with its optimistic position and its fixed gaze, is a big and strong animal that represents leadership and power. It is depicted on the brand’s shield, an object that was used during medieval battles, that represents bravery, intelligence, strategy and team work. The two stripes on each side of the blazon represent modernity, the ability of putting the old and the new together to develop and innovate towards better results. Taking this into account, Nordweg represents all the great possibilities and virtues we have to achieve our objectives and live a happy, fulfilled life.
This brand, specialised in men’s leather accessories, inspires modern men’s style. Creating sophisticated products of an unequalled quality, Nordweg gets its way to more and more fans thanks to its wallets, men’s bags for work, shoulder bags, briefcases, bags for laptops, travel bags and, of course, its impressive leather rucksacks, designed for all kinds of taste.
Every Nordweg products are handcrafted in Brazil and pass a strict inspection that guarantees the greatest levels of perfection, a perfection that would pass the best quality certificates. It can be difficult to believe, specially in our modern, mass production world, but that is the only way to successfully achieve the details deserved by Nordweg clients, and the quality the brand is known for. The main goals of Nordweg is a sustainable economy and that its products have enough durability to be with their owners during all their lives. This is why some of them, such as the suitcases, the rucksacks and the briefcases have a lifetime warranty.
Details that make a difference
The leather used by Nordweg has a premium quality, and the red chess lining made of Egyptian cotton, one of the brand’s features, is an extra of elegance. In addition, each product is unique and has many details, like the zips, the logo and a strong structure, that make a difference. When a Nordweg is finally ready to be sold, it is full of the pride of its creators and can assure that it will not dissapoint the users.
Lifetime warranty: a Nordweg lasts for life
Quality of Nordweg products is so high that… yes, they include a lifetime warranty.
According to its founder, Igor Gaezler, “it’s funny that whoever has a Nordweg product soon considers it a friend, becomes attached to it and it finally becomes different milestones during his life, trips, people hi has known and all the good times together. When we develop this kind of relationship with something we like, we want to keep it with us and that’s why Nordweg products have a lifetime warranty. We know that the longer you have a Nordweg product, the greater value it will have for you and your life. If one of our clients has had a Nordweg for five or ten years and anything happens, he can be sure that we will fix it. Because of that, our clients can be calm when they buy our products, they can be sure that he’s buying something extremely useful for a very long time, that is our warranty”.
Where is Nordweg made?
Every Nordweg product is developed and made in the beautiful town we have mentioned at the beginning, the small and lovely town of Picada Café. Even if the strong German influence is always present in this culturally diverse brand, Nordweg products are totally developed and made in Brazil.
A goal, a mission
Nordweg’s mission is not only to create a bag or a rucksack, they make for everyone else what they would like to be done for themselves. Nordweg focuses on the client, and all their efforts take this into account. Its main goal is to create strong, beautiful and trustful products that adapt themselves to their time and are useful to each particular user. Another goal is to be worldwide known as a brand of men’s products that positively surprises everytime it makes something. To help the world in some way and become a brand people has something good to say about.
Top 10 – Its values, 100% shared by Brasilchic
- To positively impress thanks to its products and customer service.
- To consider changes as new possibilities.
- To be creative, to have an open mind and to trust our ideas.
- To grow and learn constantly.
- To create open, honest relationships through communication.
- To work with a happy, positive and satisfied team.
- To do more with less.
- To be passionate and resolute.
- To create the life and the world we would like to live in.
- To keep humbleness above everything else.
We are very proud to share with you this video that shows how Nordweg leather rucksacks are made step by step, before you can enjoy it in Europe thanks to Brasilchic.
Please, watch this video about how Nordweg leather rucksacks are born:
We almost forgot to tell you something! Most Nordweg sales are online, but they are there, in Picada Café. Please, if you travel to southern Brazil some day go and know this charming town and have a coffee with Igor, Bruna and Iuri, you will enjoy every minute with them. You will feel all the Nordweg magic, and the smell of wood, leather and, of course, their renowned coffee they share with all their visitors.
And, if you can’t go there, you can know their home through this Google Business View link. This is the way to see where this great team that works everyday to offer us the best leather rucksacks in a detailed way.
We say goodbye with some words by Igor Gaelzer, its founder:
“I believe that everything that is made with a lot of attitude goes well, maybe not emmediatly, but sometime. I think that nothing in life is too difficult if you have enough attitude. If you love what you do everything is way easier. Like a game, but you have to do it like that. And we love Nordweg, we love what we do, to create what we create and to make our clients happier”.
Brasilchic only can say that we share everything and that we love what we do in the same way they do it. We are very proud to represent you in Europe and to show the world the great value of this kind of companies.